Joseph Abboud Fall 2017 Campaign

For Fall 2017, the Joseph Abboud collection delves into new territory, taking a dark, mysterious turn. With a heady air that conjures the mood of an Edgar Allen Poe poem, this cinematic offering draws upon the concept of American Gothic, emphasiz-ing dramatic silhouettes, saturated colors, and sumptuous textures. Oscar Wilde’s at once hedonistic and cautionary tale, The Picture of Dorian Gray, was also on my mind this season, leading me to ponder the immortal vanity of man. 
This year marks the 30th anniversary of Joseph Abboud. With that in mind, designing my Fall range was a reflective and introspective process. We continue to celebrate the American man, American production, and the masculine individuality that is inherently Joseph Abboud. However, with each season, it is essential that I push and challenge myself to evolve the brand within its own DNA. This brood- ing, romantic collection does just that. There is a ceremonious feel to this outing, hence our decision to hold the show in a decommissioned church. In keeping with that theme, the palette begins with black, dark gray, aubergine, madder green, and stain glass blue, later evolving into a winspired by the striking architecture of Gothic cathedrals, which is reflected in the construction of the clothing—lapels are exaggerated, coats are sweeping, cape-like, and often lined with fur, and our signature Traced Fit ™ is slightly relaxed to allow for ease of movement. A sense of grandeur carries over into the textiles, with rich jacquards, opulent brocades, knit herringbones, quilted leather, and water-stained velvet. Layering, too, is a focus, with a casual approach to cashmere turtlenecks and luxurious knits. 
Fall upholds the tradition and caliber of Joseph Abboud, but also ushers in a dynamic new era. I invite you to lose yourself in this enchanting sartorial story, and to join me in relishing the darker side of beauty. 
—Joseph Abboud

Director: James Dimmock
Cinematographer: Bryan Perido
Creative Director: Debra Crawford
Art Directors: Maggie Gilkey and Mauricio Torres
Data Manager: Hernan Cortes
Producer: Herman Valerious
Location: Montreal

Joseph Abboud Spring/Summer 2017 Collection

Director: Stefano Galuzzi
Cinematographer: Bryan Perido
Art Directors: Maggie Gilkey and Mauricio Torres
Camera Assistant: Hakon
Data Manager: Hernan Cortes
Producer: Herman Valerious
Location: Old San Juan

Shahs of Sunset Title Intro

Camera Assistant

B:SCOTT Fall 2012

Camera Assistant

EW magazine
FORD

Camera Assistant

LOVES ME NOT

Camera Assistant

TELEPATHY

Camera Assistant

Forever

Camera Assistant

Largo

Camera Assistant

Kitson Look Book

Videographer

Joseph Abboud Fall 2017 Campaign
Joseph Abboud Spring/Summer 2017 Collection
Shahs of Sunset Title Intro
B:SCOTT   Fall 2012
EW magazine
FORD
LOVES ME NOT
TELEPATHY
Forever
Largo
Kitson Look Book
Joseph Abboud Fall 2017 Campaign

For Fall 2017, the Joseph Abboud collection delves into new territory, taking a dark, mysterious turn. With a heady air that conjures the mood of an Edgar Allen Poe poem, this cinematic offering draws upon the concept of American Gothic, emphasiz-ing dramatic silhouettes, saturated colors, and sumptuous textures. Oscar Wilde’s at once hedonistic and cautionary tale, The Picture of Dorian Gray, was also on my mind this season, leading me to ponder the immortal vanity of man. 
This year marks the 30th anniversary of Joseph Abboud. With that in mind, designing my Fall range was a reflective and introspective process. We continue to celebrate the American man, American production, and the masculine individuality that is inherently Joseph Abboud. However, with each season, it is essential that I push and challenge myself to evolve the brand within its own DNA. This brood- ing, romantic collection does just that. There is a ceremonious feel to this outing, hence our decision to hold the show in a decommissioned church. In keeping with that theme, the palette begins with black, dark gray, aubergine, madder green, and stain glass blue, later evolving into a winspired by the striking architecture of Gothic cathedrals, which is reflected in the construction of the clothing—lapels are exaggerated, coats are sweeping, cape-like, and often lined with fur, and our signature Traced Fit ™ is slightly relaxed to allow for ease of movement. A sense of grandeur carries over into the textiles, with rich jacquards, opulent brocades, knit herringbones, quilted leather, and water-stained velvet. Layering, too, is a focus, with a casual approach to cashmere turtlenecks and luxurious knits. 
Fall upholds the tradition and caliber of Joseph Abboud, but also ushers in a dynamic new era. I invite you to lose yourself in this enchanting sartorial story, and to join me in relishing the darker side of beauty. 
—Joseph Abboud

Director: James Dimmock
Cinematographer: Bryan Perido
Creative Director: Debra Crawford
Art Directors: Maggie Gilkey and Mauricio Torres
Data Manager: Hernan Cortes
Producer: Herman Valerious
Location: Montreal

Joseph Abboud Spring/Summer 2017 Collection

Director: Stefano Galuzzi
Cinematographer: Bryan Perido
Art Directors: Maggie Gilkey and Mauricio Torres
Camera Assistant: Hakon
Data Manager: Hernan Cortes
Producer: Herman Valerious
Location: Old San Juan

Shahs of Sunset Title Intro

Camera Assistant

B:SCOTT Fall 2012

Camera Assistant

EW magazine
FORD

Camera Assistant

LOVES ME NOT

Camera Assistant

TELEPATHY

Camera Assistant

Forever

Camera Assistant

Largo

Camera Assistant

Kitson Look Book

Videographer

show thumbnails