Ford Fusion

Agency: Zubi

Art Director: Mauricio Torres

 

As art director on this project I was involved in every aspect of the production from pre-planning to color correction. I worked closely with the director and his team on fully realizing our vision for this spot. We set out to achieve a naturalistic, yet modern tone to the spot so as to appeal to our core audience. 

During pre-production I created a preliminary story board that the team at MaKine Studios would flesh out further for use on the day of filming. While on set, I was involved in selecting the talents wardrobe to compliment the vehicle. 

In post-production I directed the colorist to give the film a natural yet welcoming tone with warm hues. 

Ford Credit Financing Spot

Agency: Zubi

Art Director: Mauricio Torres

This was a project that was meant to combine several testimonials into one 30 second spot that could further be edited down to a 15 second spot. 

Our challenge on this spot was to maintain a clear narrative and cohesive color due to the fact that each sequence was filmed on different days and in varied weather conditions. 

I worked closely with the editor and colorist to create an engaging and energetic spot that communicated our message about Ford Credit Financing. 

Ford "Si Se Puede"

Agency: Zubi

Art Director: Mauricio Torres

 

This campaign was for a seasonal sale dubbed "Si Se Puede" aimed the hispanic market. 

Our goal was to create a fast paced, yet cohesive spot that would communicate our most important message: The sale. 

During pre-production we were tasked with coming up with a campaign that would advertise a message of urgency and acceptance of the product. 

Alongside the editor, colorist, and sound engineer we created a spot that used blue graphics, spanish guitar audio, and quick cuts to convey our message. 

The final spot aired in the California market for several weeks. 

 

Ford Fusion
Ford Credit Financing Spot
Ford "Si Se Puede"
Ford Fusion

Agency: Zubi

Art Director: Mauricio Torres

 

As art director on this project I was involved in every aspect of the production from pre-planning to color correction. I worked closely with the director and his team on fully realizing our vision for this spot. We set out to achieve a naturalistic, yet modern tone to the spot so as to appeal to our core audience. 

During pre-production I created a preliminary story board that the team at MaKine Studios would flesh out further for use on the day of filming. While on set, I was involved in selecting the talents wardrobe to compliment the vehicle. 

In post-production I directed the colorist to give the film a natural yet welcoming tone with warm hues. 

Ford Credit Financing Spot

Agency: Zubi

Art Director: Mauricio Torres

This was a project that was meant to combine several testimonials into one 30 second spot that could further be edited down to a 15 second spot. 

Our challenge on this spot was to maintain a clear narrative and cohesive color due to the fact that each sequence was filmed on different days and in varied weather conditions. 

I worked closely with the editor and colorist to create an engaging and energetic spot that communicated our message about Ford Credit Financing. 

Ford "Si Se Puede"

Agency: Zubi

Art Director: Mauricio Torres

 

This campaign was for a seasonal sale dubbed "Si Se Puede" aimed the hispanic market. 

Our goal was to create a fast paced, yet cohesive spot that would communicate our most important message: The sale. 

During pre-production we were tasked with coming up with a campaign that would advertise a message of urgency and acceptance of the product. 

Alongside the editor, colorist, and sound engineer we created a spot that used blue graphics, spanish guitar audio, and quick cuts to convey our message. 

The final spot aired in the California market for several weeks. 

 

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