Cinematic Style: The SS ’18 Store Windows

In the latest set of store windows at the flagship store, we launched the Spring/Summer ’18 collection. It was inspired by 1940s and 50s Hollywood—a time when American menswear embodied supreme elegance. And the dashing, iconic stars of the cinema brought the clothing to life, giving it a distinctive personality and refinement. 

We incorporated large decals of playful film stripes to frame each window, and added props one would find on a film set: motion picture cameras, film canisters, scripts, clappers…And in one window we included screens that play a special version of the film we created for the launch. Each window ended up taking on a dramatic, energetic quality