Insights show that the dance often isn’t the main event. It’s the in between moments that make it memorable. And that instagram-vs-reality scenarios are aplenty. In this concept, we showcased those familiar scenarios...with a wink. Hyper-stylized and juxtaposed with copy, these moments resonated with teen customers and their parents in a playful way.

Director: Mauricio Torres

Editor: Clint Evangelista

CD: Randall Rufino

Wardrobe: Jennifer Telford, Ariel Holmes

Producer: Jaime Fields

Set Design: Connor Faye